WHAT WE DO
We are focused on providing strategic expertise and proven framework to optimize your marketing and sales efforts. We’ve tailored and designed our offerings to address the most common pain points our clients face, and ensure each approach is customized to meet specific needs, challenges, and goals.
Supported Systems: Marketo - Hubspot - Pardot (Account Engagement)
We help our clients maximize their investment in marketing technology, streamline operations, and improve ROI by ensuring all tools are in place and effectively utilized.
Audits - Thorough assessments of the MarTech stack and individual platforms to identify optimization opportunities and ensure optimal performance.
Platform Migration, Implementation, and Optimization - Full set-up, refinement, and management of marketing automation platforms to improve lead nurturing and engagement.
Campaign Execution and Optimization – Deploy digital campaigns across channel (including email, social, paida, etc.) – while refining strategies to optimize performance.
Data Management and Analytics – Ensure clean data collection, segmentation, and reports to uncover valuable insights and data-driven decisions.
Supported System: Salesforce
We ensure that our clients optimize their Salesforce investment while creating a structured, scalable, and data-driven sales process.
Lead Lifecycle Process Optimization – Design and manage end-to-end lead journey, from capture to conversion – guaranteeing seamless handoff between marketing and sales.
Salesforce CRM Implementation & Management – Setup, customization, and ongoing administration of clients’ Salesforce instances to streamline sales processes.
Analytics – Configure Salesforce dashboards and analytics to track pipeline health, revenue forecasting, and performance metrics.
Integration & Customization – Connect Salesforce with other MarTech and SalesTech tools (marketing automation, ERP, etc.) to build a unified ecosystem.
Training & Enablement – Empower sales teams with knowledge and best practices to maximize Salesforce utilization and drive sales effectiveness.
Ensure that businesses generate high-quality leads, nurture them effectively, and optimize conversions to accelerate revenue growth.
Lead Lifecycle Design – Structure the entire lead journey from awareness to conversion, including lead capture, scoring, nurturing, and seamless handoff to sales.
Marketing Automation & Nurture Campaigns – Implement automated email and multi-channel nurture sequences to move leads through the funnel.
Web & Conversion Rate Optimization (CRO) – Strengthen landing pages, forms, and CTAs to improve lead capture and pipeline growth.
Performance Analytics & Attribution – Track KPIs, campaign effectiveness, and ROI with advanced reporting and custom dashboards
“Green Olive Marketing (GOM) has been a pleasure to work with, and we truly consider them a part of our team. The vendor management services provided have allowed us to stay on budget and on time with our sales and marketing projects. GOM keeps us up-to-date with weekly status meetings so we always feel in the loop. The attention to detail and the ability to take our projects and run with them has been invaluable. It’s also freed up my time to get back to the things I needed to be doing.”
